Celebrities Go to Great Lengths to Keep Real Estate Deals Quiet

Given today’s celebrity-obsessed culture, many stars of the entertainment and sports worlds are now going to great lengths to keep things quiet when putting their high-end homes up for sale. According to the Los Angeles Times, such tactics as “pocket listing” and selling under the name of a trust are being employed to keep the hard-charging celebrity media and others at bay.

Real estate agents that work with high-end properties told the Times celebrities more than ever are using “word-of-mouth marketing”, or pocket listing, instead of using online marketplaces like Realtor.com, Multiple Listing Service, or others.

One example given is the home of Madonna located in Beverly Hills. It is well-known among the deep-pocketed that the pop singer’s 16,500 square-foot mansion is currently for sale with an asking price of $28 million. However, you won’t find it listed on anything that is accessible to the general public.

This has led some high-end real estate professionals to focus their businesses almost entirely on the emerging trend of pocket listings. Their selling points to celebrity clients are pocket listings will maintain privacy and also put them in the loop when the best homes are quietly place on the market.

Another tactic celebrities employ to protect their privacy is by buying properties under the name of a trust. It can be named anything, but it’s usually a good idea to give the trust a generic title, said one professional in the luxury real estate market. The Times offered Britney Spears as an example supporting that premise. The singer apparently bought and sold homes under Love Shack Trust, but that was eventually traced back to Spears because of its association with the pop star.

One professional suggested generic names are really ideal because a Google search would result in millions of hits.


About Gary Gold

Gary Gold is a marquee name in luxury real estate and his sale of The Playboy Mansion sets a record as the first residence to sell over $100,000,000 in Los Angeles. Gary is also one of its most successful trend setting agents. He’s an internationally recognized expert known for his creative use of technology, marketing and publicity to sell some of the finest homes in the world. Gary is further distinguished by the rare ability to secure high net worth, qualified buyers from digital marketing. This success, year after year, continues to produce a steady stream of buyers from not only the Los Angeles area, but throughout North and South America, Europe, and Asia.

Gary has sold thousands of estates and luxury properties over the course of his career. High-end developers have consistently relied on Gary’s broad expertise on projects ranging from luxury condominium developments to major estates. He is a sought after speaker, panelist and educator at industry conferences. Gary has been cited as an expert for publications and broadcasts that include CNN, Fortune, Barron’s, Wall Street Journal, The Washington Post, Access Hollywood, CBS Evening News, e! Entertainment Television and The London Telegraph.

Gary Gold began his career in real estate over 25 years ago and has been a top producer with Hilton & Hyland since its inception. Hilton & Hyland is Beverly Hills preeminent luxury real estate firm, with over $2.7 billion in annual sales.