How To Win in Multiple Offers On A Home

Your guide to winning multiple offers on a home every time.

There are a few steps that can be taken to ensure your offer on a home with multiple offers will prevail and it is not always about price.

First and foremost is to write a strong and clean offer, with no confusing or extraneous terms. Instead, it should be clear and concise to convey the message that you mean business and are ready willing and able to buy. To that end, you should know that in today’s market most homes are selling within 2 to 3 offer of the asking price and often over the asking price. Any offer that falls below that threshold is highly unlikely to even be considered in a multiple offer situation.

When submitting an offer you also want to make sure all your financial information and records are in order. If making a cash offer, present a bank statement showing you have the cash; and if getting a loan, present a letter stating you have been pre-qualified.

To really make an impression on a seller, you may want to consider offering them free rent for 30 days after closing escrow. This will make their lives much easier and will quickly put you in their good graces.

Remember, when there are several buyers bidding it’s often based simply on who the seller likes better. Therefore it’s imperative you always be cordial, respectful to the point and leave the impression that you’ll be difficult to work with.

Being represented by a qualified and respected agent also will provide the seller comfort that you have good people around to get a deal done.

About Gary Gold

Gary Gold is a marquee name in luxury real estate and his sale of The Playboy Mansion sets a record as the first residence to sell over $100,000,000 in Los Angeles. Gary is also one of its most successful trend setting agents. He’s an internationally recognized expert known for his creative use of technology, marketing and publicity to sell some of the finest homes in the world. Gary is further distinguished by the rare ability to secure high net worth, qualified buyers from digital marketing. This success, year after year, continues to produce a steady stream of buyers from not only the Los Angeles area, but throughout North and South America, Europe, and Asia.

Gary has sold thousands of estates and luxury properties over the course of his career. High-end developers have consistently relied on Gary’s broad expertise on projects ranging from luxury condominium developments to major estates. He is a sought after speaker, panelist and educator at industry conferences. Gary has been cited as an expert for publications and broadcasts that include CNN, Fortune, Barron’s, Wall Street Journal, The Washington Post, Access Hollywood, CBS Evening News, e! Entertainment Television and The London Telegraph.

Gary Gold began his career in real estate over 25 years ago and has been a top producer with Hilton & Hyland since its inception. Hilton & Hyland is Beverly Hills preeminent luxury real estate firm, with over $2.7 billion in annual sales.