So Why Hasn’t My Home Sold Yet?

If your home has been on the market and hasn’t sold, there are a few steps that can be taken to pre the reset button and get your home sold.

The most important is to make sure your home is show ready and doesn’t look “tired.” This can be achieved by removing any excess clutter in the home and making sure the furniture looks good. Next, change out the keypads of security systems and the thermostat if neccesary. If they are old and outdated they can really make a house look tired.

Some homes are more difficult to show than others for a variety reasons. When you can’t show a home it can make it very difficult to sell.
If your home is not drawing the interest you would like then you need to take a look at the asking price and how it is being marketed. As good as the marklet it’s the correctly priced homes that are moving and garnering multiple offers, often over asking price.

With regards to marketing, you want to ensure the copy describing your home hits on all the right points and all photography and/ video show the home in its best possible light. Remember, the greatest home in the world with mediocre photography is not going to get attention. It is also a good idea to switch up copy and photographs emphasizing different qualities of your home which ca n appeal to a whole new set of Buyers

You will also want to have your home prominently placed on real estate Websites in order to draw the most attention. In addition, it is critical that all technical aspects of the listing works, i.e. no missing photos or broken links. If this is not done correctly, your home could get overlooked simply based on a technical glitch.

About Gary Gold

Gary Gold is a marquee name in luxury real estate and his sale of The Playboy Mansion sets a record as the first residence to sell over $100,000,000 in Los Angeles. Gary is also one of its most successful trend setting agents. He’s an internationally recognized expert known for his creative use of technology, marketing and publicity to sell some of the finest homes in the world. Gary is further distinguished by the rare ability to secure high net worth, qualified buyers from digital marketing. This success, year after year, continues to produce a steady stream of buyers from not only the Los Angeles area, but throughout North and South America, Europe, and Asia.

Gary has sold thousands of estates and luxury properties over the course of his career. High-end developers have consistently relied on Gary’s broad expertise on projects ranging from luxury condominium developments to major estates. He is a sought after speaker, panelist and educator at industry conferences. Gary has been cited as an expert for publications and broadcasts that include CNN, Fortune, Barron’s, Wall Street Journal, The Washington Post, Access Hollywood, CBS Evening News, e! Entertainment Television and The London Telegraph.

Gary Gold began his career in real estate over 25 years ago and has been a top producer with Hilton & Hyland since its inception. Hilton & Hyland is Beverly Hills preeminent luxury real estate firm, with over $2.7 billion in annual sales.